Back yonder when I was a WordPress developer, I would diligently concat and minimizing my CSS and fine tune my .htaccess files to perfection.

Around that time Yahoo was releasing neat tools for web developers. One of them was - a web service that took images and reduced their file sizes by reducing colour palettes, re-compressing, and stripping EXIF data.

And so I wrote a WordPress plugin - WP - that optimized all of a site’s uploaded images.

The web service was not particularly reliable and caused a lot of frustration to non-technical users. So around 2013 I was glad to sell the plugin to WPMU-DEV.

Since then they’ve maintained it beautifully. As of 2023 it’s exceeded 50MM downloads.